Personalized Rewards

Personalized Rewards is a loyalty strategy mechanism that uniquely tailors incentive offerings to individual customer preferences, behaviors, or profiles to enhance engagement and retention.

6

Publications

338

Citations

17

Authors

13

Institutions

Publications per year

2017–2026

3

Authors

17

  1. DC
    Dave Cameron

    Ipsen (France), France

    1 publications · 35 citations

    1

    h-index

  2. CG
    Chris Gregory

    Australian National University, Australia

    1 publications · 35 citations

    1

    h-index

  3. EE
    Eirini Eleni Tsiropoulou

    National Technical University of Athens, Greece

    1 publications · 58 citations

    1

    h-index

  4. KH
    Kelly Hlavinka

    1 publications · 11 citations

    1

    h-index

  5. FS
    Fisayo Sangoleye

    University of New Mexico, United States

    1 publications · 58 citations

    1

    h-index

1–5 of 17

Venues

  1. Molecular Autism

    MA · 1 publications · 113 citations

    1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 35 citations

    1

    h-index

  3. Journal of Services Marketing

    1 publications · 46 citations

    1

    h-index

  4. Journal of Consumer Marketing

    1 publications · 11 citations

    1

    h-index

  5. Computers and Electronics in Agriculture

    1 publications · 75 citations

    1

    h-index

1–5