Concepedia

Sarah Tanford

ST

65

Publications

3.6K

Citations

36

H-Index

1981

Active since

Affiliations

University of Nevada, Las Vegas(Current)

Purdue University West Lafayette

Florida International University

Sarah Tanford is an author at University of Nevada, Las Vegas specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessCustomer SatisfactionConsumer BehaviorHospitality MarketingTourismHospitality ManagementInteractive Marketing

Publications per year

1981–2021

65

Publications

65

Social Influence Model: A formal integration of research on majority and minority influence processes.

Sarah Tanford, Steven Penrod · Psychological Bulletin · 1984 · 330 citations

Minority Influence Processes, Societal Influence, Minority Influence +11

Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty

Sarah Tanford, Shinyong Jung · Tourism Management · 2017 · 231 citations

Customer Satisfaction, Culture, Festival Studies +6

Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels

Sarah Tanford, Carola Raab, Yen‐Soon Kim · International Journal of Hospitality Management · 2011 · 170 citations

Limited-service Hotels, Customer Satisfaction, Service Quality +12

The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions

Sarah Tanford, Rhonda J. V. Montgomery · Journal of Travel Research · 2014 · 156 citations

Tourist Experience, Behavioral Decision Making, Social Psychology +23

Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment

Eunmin Hwang, Şeyhmus Baloğlu, Sarah Tanford · International Journal of Hospitality Management · 2018 · 135 citations

Building Loyalty, Brand Equity, Management +11

Rows per page

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