Concepedia

Eunmin Hwang

EH

Statistics

Publications

3

Citations

187

H-Index

3

Active since

2017

Affiliations

University of Nevada, Las Vegas(Current)

Eunmin Hwang is an author at University of Nevada, Las Vegas specializing in business, marketing, and customer loyalty.

ORCID

Publications per year

2017–2023

3

Publications

3

Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment

Eunmin Hwang, Şeyhmus Baloğlu, Sarah Tanford · International Journal of Hospitality Management · 2018 · 139 citations

, , +13

How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study

Hyo Geun Song, Yen‐Soon Kim, Eunmin Hwang · Behavioral Sciences · 2023 · 33 citations · Full text

, , +15

Evaluation of Reward Programs Based on Member Preferences and Perceptions of Fairness

Sarah Tanford, Eunmin Hwang, Şeyhmus Baloğlu · Journal of Hospitality Marketing & Management · 2017 · 15 citations

, , +16

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