Concepedia

Hyo Geun Song

HG

Statistics

Publications

5

Citations

338

H-Index

5

Active since

2015

Affiliations

University of Nevada, Las Vegas(Current)

Kyung Hee University

Hyo Geun Song is an author at University of Nevada, Las Vegas specializing in consumer behavior, purchase intention, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionConsumer Decision MakingPsychologyCommunicationSocial Sciences

Publications per year

2015–2023

5

Publications

5

Consumers’ impulsive buying behavior of restaurant products in social commerce

Namho Chung, Hyo Geun Song, Hyunae Lee · International Journal of Contemporary Hospitality Management · 2017 · 208 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +22

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Hyo Geun Song, Hyeon Jo · Sustainability · 2023 · 44 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message

Hyo Geun Song, Namho Chung, Chulmo Koo · Journal of the Association for Information Systems · 2015 · 42 citations

How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study

Hyo Geun Song, Yen‐Soon Kim, Eunmin Hwang · Behavioral Sciences · 2023 · 31 citations · Full text

Customer Satisfaction, Mixed-method Study, Mukbang Viewers +23

Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM

Hyo Geun Song · Sustainability · 2023 · 13 citations · Full text

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +26

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