Concepedia

Loyalty Program Engagement

Loyalty Program Engagement is a behavioral construct representing the degree and quality of a customer’s active participation in a loyalty program, distinguished by their consistent interaction with program-specific incentives, communications, and reward mechanisms.

37

Publications

2.3K

Citations

108

Authors

80

Institutions

Publications per year

2017–2026

21

Parents

Publications

37

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 2003 · 720 citations

, , +17

Understanding loyalty program effectiveness: managing target and bystander effects

Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 232 citations

, , +15

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Virginie Bruneau, Valérie Swaen, Pietro Zidda · Journal of Business Research · 2018 · 98 citations

, , +16

The art of storytelling: how loyalty marketers can build emotional connections to their brands

Caroline Papadatos · Journal of Consumer Marketing · 2006 · 91 citations

, , +15

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Ahmad Daryanto, Ko de Ruyter, Martin Wetzels et al. · Journal of the Academy of Marketing Science · 2009 · 87 citations

, , +17

1–5 of 37

Authors

108

  1. XL
    Xin Luo

    University of New Mexico, United States

    2 publications · 64 citations

    2

    h-index

  2. SM
    Suzanne M.T.A. Bies

    Tilburg University, Netherlands

    1 publications · 21 citations

    1

    h-index

  3. FL
    Frank Lee

    Georgia State University, United States

    1 publications · 51 citations

    1

    h-index

  4. FK
    Farnoosh Khodakarami

    Pennsylvania State University, United States

    1 publications · 14 citations

    1

    h-index

  5. AD
    Ahmad Daryanto

    Lancaster University, United Kingdom

    1 publications · 87 citations

    1

    h-index

1–5 of 108

Institutions

80

  1. University of New Mexico

    Albuquerque, United States

    2 h-index

    3 publications

    77 citations

  2. Maastricht University

    Maastricht, The Netherlands

    2 h-index

    4 publications

    280 citations

  3. University of International Business and Economics

    Beijing, China

    2 h-index

    3 publications

    77 citations

  4. Heart and Stroke Foundation

    Toronto, Canada

    1 h-index

    1 publications

    23 citations

  5. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    14 citations

  6. University of Calgary

    Calgary, Canada

    1 h-index

    1 publications

    13 citations

  7. Hunan University

    Changsha, China

    1 h-index

    1 publications

    80 citations

  8. University of Mary Hardin–Baylor

    Belton, United States

    1 h-index

    1 publications

    51 citations

1–8 of 80

Venues

  1. Journal of the Academy of Marketing Science

    7 publications · 1.1K citations

    7

    h-index

  2. Journal of Retailing and Consumer Services

    5 publications · 235 citations

    5

    h-index

  3. Journal of Business Research

    JBR · 4 publications · 248 citations

    4

    h-index

  4. 2

    h-index

  5. Journal of Consumer Marketing

    2 publications · 103 citations

    2

    h-index

1–5