Loyalty Program Tiers

Loyalty Program Tiers is a structured framework within customer loyalty programs that segments members into hierarchical levels based on behavioral or transactional criteria, where each level offers progressively enhanced rewards or benefits to incentivize increased engagement or spending.

Publications

414

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Loyalty Strategy

Publications

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin et al. · Marketing Science · 2012 · 153 citations

Business, Marketing, Marketing Management +17

The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members

Sarah Tanford · International Journal of Hospitality Management · 2013 · 120 citations

Management, Hospitality Management, Marketing +14

Can Non-tiered Customer Loyalty Programs Be Profitable?

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya et al. · Marketing Science · 2021 · 28 citations

Business, Marketing, Marketing Management +14

Framing as status or benefits?

Mauricio Palmeira, Nicolas Pontes, D. Roland Thomas et al. · European Journal of Marketing · 2016 · 27 citations

Business, Communication, Marketing +17

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander, Magnus Söderlund, Stefan Szugalski · Journal of Consumer Marketing · 2016 · 20 citations

Business, Marketing, Psychology +17

1–5 of 9

Authors

BS
Baohong Sun
Carnegie Mellon University, United States
2 publications · 171 citations
2
h-index
PK
Praveen K. Kopalle
Dartmouth College, United States
2 publications · 171 citations
2
h-index
SA
Scott A. Neslin
Dartmouth College, United States
1 publications · 153 citations
1
h-index
YN
Yulia Nevskaya
Washington University in St. Louis, United States
1 publications · 28 citations
1
h-index
AG
Arun Gopalakrishnan
University of Pennsylvania, United States
1 publications · 28 citations
1
h-index

1–5 of 27

Institutions

1–8 of 19

Venues

Marketing Science
2 publications · 181 citations
2
h-index
International Journal of Hospitality Management
1 publications · 120 citations
1
h-index
Psychology and Marketing
1 publications · 20 citations
1
h-index
European Journal of Marketing
EJM · 1 publications · 27 citations
1
h-index
ACR Asia-Pacific Advances
1 publications · 18 citations
1
h-index

1–5