Statistics
Publications
2
Citations
77
H-Index
2
Active since
2019
Affiliations
Washington University in St. Louis(Current)
Yulia Nevskaya is an author at Washington University in St. Louis specializing in marketing, management information systems, and loyalty program strategy.
Publications per year
2019–2021
2
2
Can Non-tiered Customer Loyalty Programs Be Profitable?
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya et al. · Marketing Science · 2021 · 28 citations
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