Statistics
Publications
4
Citations
108
H-Index
4
Active since
2014
Affiliations
Arun Gopalakrishnan is an author at University of Pennsylvania specializing in marketing, business, and economics.
Publications per year
2014–2021
4
4
The Impact of Coupons on the Visit-to-Purchase Funnel
Arun Gopalakrishnan, Young-Hoon Park · Marketing Science · 2020 · 40 citations
Can Non-tiered Customer Loyalty Programs Be Profitable?
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya et al. · Marketing Science · 2021 · 28 citations
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