Statistics
Publications
2
Citations
61
H-Index
2
Active since
2020
Affiliations
Cornell University(Current)
Young-Hoon Park is an author at Cornell University specializing in consumer behavior, business, and marketing.
Publications per year
2020–2023
2
2
The Impact of Coupons on the Visit-to-Purchase Funnel
Arun Gopalakrishnan, Young-Hoon Park · Marketing Science · 2020 · 40 citations
Murat Unal, Young-Hoon Park · Management Science · 2023 · 21 citations
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