D. Roland Thomas

An examination of the status and evolution of country image research

Irene R. R. Lu, Louise A. Heslop, D. Roland Thomas et al. · International Marketing Review · 2016 · 98 citations

Photographic Study, International Marketing, International Comparative Perspective +23

Framing as status or benefits?

Mauricio Palmeira, Nicolas Pontes, D. Roland Thomas et al. · European Journal of Marketing · 2016 · 27 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +29

The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means

Irene R. R. Lu, Ernest Kwan, Louise A. Heslop et al. · Journal of Business Research · 2019 · 19 citations

Culture, Consumer Culture, Cultural Heritage +11