Nicolas Pontes

Chatbots in frontline services and customer experience: An anthropomorphism perspective

Mai Nguyen, Lars‐Erik Casper Ferm, Sara Quach et al. · Psychology and Marketing · 2023 · 80 citations · Full text

Customer Experience, Customer Satisfaction, Chatbot +26

Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Fernanda Polli Leite, Nicolas Pontes, Paulo de Paula Baptista · Computers in Human Behavior · 2022 · 59 citations

Fake News, Disinformation, Social Media +11

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka et al. · Journal of Product & Brand Management · 2022 · 48 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +25

Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour

Jorge Carlos Fiestas Lopez Guido, Jee Won Kim, Peter T. L. Popkowski Leszczyc et al. · Journal of Service Theory and Practice · 2023 · 34 citations

Artificial Intelligence, Behavioral Decision Making, Social Psychology +21

Influencer marketing effectiveness: giving competence, receiving credibility

Fernanda Polli Leite, Nicolas Pontes, Bruno Schivinski · Journal of Travel & Tourism Marketing · 2024 · 32 citations · Full text

Customer Satisfaction, Social Influence, Communication +19