Concepedia

Paulo de Paula Baptista

PD

Statistics

Publications

3

Citations

334

H-Index

3

Active since

2021

Affiliations

Pontifícia Universidade Católica do Paraná(Current)

Paulo de Paula Baptista is an author at Pontifícia Universidade Católica do Paraná specializing in marketing, social influence, and communication.

Top concepts

MarketingManagementCommunicationSocial InfluenceArtsPersuasionSocial MediaConsumer BehaviorConsumer ResearchConsumer Engagement

Publications per year

2021–2022

3

Publications

3

The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Fernanda Polli Leite, Paulo de Paula Baptista · The Journal of Marketing Theory and Practice · 2021 · 198 citations

Consumer Research, Brand Strategy, Consumer Attitude +23

Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application

Fernanda Polli Leite, Paulo de Paula Baptista · Journal of Research in Interactive Marketing · 2021 · 77 citations

Customer Satisfaction, Consumer Research, Scale Development +24

Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Fernanda Polli Leite, Nicolas Pontes, Paulo de Paula Baptista · Computers in Human Behavior · 2022 · 59 citations

Fake News, Disinformation, Social Media +11

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