Concepedia

Mauricio Palmeira

MP

18

Publications

506

Citations

14

H-Index

2010

Active since

Affiliations

Monash University(Current)

Sungkyunkwan University

University of South Florida St. Petersburg

Queensland University of Technology

Mauricio Palmeira is an author at Monash University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorBehavioral Decision MakingInteractive MarketingConsumer Decision MakingPersuasionBrand Equity

Publications per year

2010–2022

18

Publications

18

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

Mauricio Palmeira, Joydeep Srivastava · Journal of Consumer Research · 2013 · 86 citations

Natural Anchor, Behavioral Decision Making, Consumer Research +22

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

Mauricio Palmeira, Dominic Thomas · Journal of Retailing · 2011 · 64 citations

Marketing, Premium Brand, Business +11

The Zero-Comparison Effect

Mauricio Palmeira · Journal of Consumer Research · 2010 · 43 citations

Consumer reactions to professionals who use decision aids

Mauricio Palmeira, Gerri Spassova · European Journal of Marketing · 2015 · 36 citations

Behavioral Decision Making, Consumer Research, Consumer Attitude +20

Abstract language signals power, but also lack of action orientation

Mauricio Palmeira · Journal of Experimental Social Psychology · 2015 · 34 citations

Applied Linguistics, Philosophy Of Language, Cognitive Science +11

Rows per page

1–5 of 18