Irene R. R. Lu

Modeling country image effects through an international crisis

Louise A. Heslop, Irene R. R. Lu, David Cray · International Marketing Review · 2008 · 129 citations

International Marketing, Consumer Study, Country Image Effects +25

Two new methods for estimating structural equation models: An illustration and a comparison with two established methods

Irene R. R. Lu, Ernest Kwan, David R. Thomas et al. · International Journal of Research in Marketing · 2011 · 107 citations

Structural Equation Models, Economics, Econometric Model +11

An examination of the status and evolution of country image research

Irene R. R. Lu, Louise A. Heslop, D. Roland Thomas et al. · International Marketing Review · 2016 · 98 citations

Photographic Study, International Marketing, International Comparative Perspective +23

Embedding IRT in Structural Equation Models: A Comparison With Regression Based on IRT Scores

Irene R. R. Lu, D. Roland Thomas, Bruno D. Zumbo · Structural Equation Modeling A Multidisciplinary Journal · 2005 · 54 citations

Latent Variable Scores, Structural Equation Models, Irt Scores +15

Avoiding and Correcting Bias in Score-Based Latent Variable Regression With Discrete Manifest Items

Irene R. R. Lu, David R. Thomas · Structural Equation Modeling A Multidisciplinary Journal · 2008 · 32 citations

Behavioral Decision Making, Factor Models, Item Response Theory +22