Concepedia

Stefan Szugalski

SS

Statistics

Publications

2

Citations

50

H-Index

2

Active since

2016

Affiliations

Stockholm School of Economics(Current)

Stefan Szugalski is an author at Stockholm School of Economics specializing in business, consumer behavior, and consumer satisfaction.

Publications per year

2016–2017

2

Publications

2

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Jonas Colliander, John Karsberg et al. · Journal of Product & Brand Management · 2017 · 30 citations

Business, Marketing, Marketing Management +13

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander, Magnus Söderlund, Stefan Szugalski · Journal of Consumer Marketing · 2016 · 20 citations

Business, Marketing, Psychology +17

1–2 of 2