Concepedia

Loyalty Program Marketing

Loyalty Program Marketing is a strategic marketing framework within digital marketing for hospitality ventures that systematically fosters repeat customer engagement and brand allegiance through incentivized reward structures, differentiated by its focus on data-driven personalization and long-term consumer retention.

76

Publications

6.5K

Citations

165

Authors

109

Institutions

Publications per year

2017–2026

21

Parents

Publications

76

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 2003 · 720 citations

, , +17

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis · Journal of Marketing Research · 2004 · 540 citations

, , +17

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu · Journal of Marketing · 2007 · 466 citations

, , +15

Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status

Xavier Drèze, Joseph C. Nunes · Journal of Consumer Research · 2008 · 357 citations

, , +14

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Aîda Mimouni-Chaabane, Pierre Volle · Journal of Business Research · 2009 · 331 citations

, , +17

1–5 of 76

Authors

165

  1. RF
    Rick Ferguson

    Milford Hospital, United States

    5 publications · 303 citations

    5

    h-index

  2. KH
    Kelly Hlavinka

    4 publications · 116 citations

    4

    h-index

  3. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    2 publications · 112 citations

    2

    h-index

  4. HJ
    Hoseong Jeon

    Seoul National University, South Korea

    2 publications · 743 citations

    2

    h-index

  5. YH
    YooHee Hwang

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 27 citations

    2

    h-index

1–5 of 165

Institutions

109

  1. Old Dominion University

    Norfolk, United States

    4 h-index

    4 publications

    815 citations

  2. University of Nevada, Las Vegas

    Las Vegas, United States

    3 h-index

    5 publications

    237 citations

  3. Seoul National University

    Seoul, South Korea

    3 h-index

    4 publications

    1.5K citations

  4. University of Groningen

    Groningen, The Netherlands

    2 h-index

    3 publications

    255 citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    54 citations

  6. University of North Carolina at Greensboro

    Greensboro, United States

    2 h-index

    2 publications

    277 citations

  7. Universidad de Zaragoza

    Zaragoza, Spain

    2 h-index

    3 publications

    101 citations

  8. Arizona State University

    Tempe, United States

    2 h-index

    2 publications

    69 citations

1–8 of 109

Venues

  1. Journal of Consumer Marketing

    10 publications · 631 citations

    10

    h-index

  2. Journal of Retailing and Consumer Services

    7 publications · 369 citations

    7

    h-index

  3. 3

    h-index

  4. Journal of the Academy of Marketing Science

    3 publications · 769 citations

    3

    h-index

  5. Journal of Relationship Marketing

    JRM · 2 publications · 51 citations

    2

    h-index

1–5