Concepedia

Loyalty Program Strategy

Loyalty Program Strategy is a strategic framework within retail sales strategy that systematically designs and implementscustomer engagement mechanisms to enhance repeat purchase behavior through personalized incentives, differentiation, and long-term relationship management.

152

Publications

14.4K

Citations

335

Authors

200

Institutions

Publications per year

2017–2026

46

Parents

Publications

152

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef · Journal of Marketing · 2003 · 1.5K citations

, , +17

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P.K. Kannan, Matthew D. Bramlett · Journal of the Academy of Marketing Science · 2000 · 1.2K citations

, , +16

Customer loyalty and customer loyalty programs

Mark Uncles, Grahame R. Dowling, Kathy Hammond · Journal of Consumer Marketing · 2003 · 844 citations

, , +13

Loyalty programs and their impact on repeat-purchase loyalty patterns

Byron Sharp, Anne Sharp · International Journal of Research in Marketing · 1997 · 779 citations

, , +14

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 2003 · 720 citations

, , +17

1–5 of 152

Authors

335

  1. TH
    Tammo H.A. Bijmolt

    University of Groningen, Netherlands

    6 publications · 587 citations

    6

    h-index

  2. EB
    Els Breugelmans

    KU Leuven, Belgium

    4 publications · 347 citations

    4

    h-index

  3. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    4 publications · 145 citations

    4

    h-index

  4. RF
    Rick Ferguson

    Milford Hospital, United States

    3 publications · 239 citations

    3

    h-index

  5. LM
    Lars Meyer‐Waarden

    Centre National de la Recherche Scientifique, France

    3 publications · 577 citations

    3

    h-index

1–5 of 335

Institutions

200

  1. University of Groningen

    Groningen, The Netherlands

    6 h-index

    11 publications

    1.3K citations

  2. Old Dominion University

    Norfolk, United States

    6 h-index

    6 publications

    424 citations

  3. University of Nevada, Las Vegas

    Las Vegas, United States

    5 h-index

    8 publications

    292 citations

  4. KU Leuven

    Leuven, Belgium

    5 h-index

    5 publications

    417 citations

  5. University of Maryland, College Park

    College Park, United States

    4 h-index

    5 publications

    2.6K citations

  6. UNSW Sydney

    Sydney, Australia

    4 h-index

    6 publications

    2K citations

  7. Michigan State University

    East Lansing, United States

    4 h-index

    5 publications

    342 citations

  8. University of Washington

    Seattle, United States

    3 h-index

    6 publications

    1.3K citations

1–8 of 200

Venues

  1. Journal of Retailing and Consumer Services

    14 publications · 858 citations

    14

    h-index

  2. Journal of Business Research

    JBR · 11 publications · 1.2K citations

    11

    h-index

  3. Journal of the Academy of Marketing Science

    8 publications · 2.4K citations

    8

    h-index

  4. Journal of Consumer Marketing

    8 publications · 1.4K citations

    8

    h-index

  5. 5

    h-index

1–5