Concepedia
Statistics
Publications
3
Citations
456
H-Index
Active since
2015
Affiliations
KU Leuven(Current)
Kristina Melis is an author at KU Leuven specializing in business, marketing, and multi-channel retailing.
Publications per year
2015–2020
The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?
Kristina Melis, Katia Campo, Els Breugelmans et al. · Journal of Retailing · 2015 · 314 citations · Full text
Business, Marketing, Retail Management +16
A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?
Kristina Melis, Katia Campo, Lien Lamey et al. · Journal of Retailing · 2016 · 101 citations · Full text
Business, Marketing, Marketing Management +14
Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion
Katia Campo, Lien Lamey, Els Breugelmans et al. · Journal of Retailing · 2020 · 41 citations · Full text
Business, Marketing, Retail Management +13
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