Henry Assael

Constructive Role of Interorganizational Conflict

Henry Assael · Administrative Science Quarterly · 1969 · 189 citations

Social Sciences, Conflict Studies, Organization Studies +17

Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change

Michael A. Kamins, Henry Assael · Journal of Marketing Research · 1987 · 188 citations

Social Sciences, Behavioral Sciences, Social Psychology +14

Nonsampling vs. Sampling Errors in Survey Research

Henry Assael, John W. Keon · Journal of Marketing · 1982 · 141 citations

Public Health, Biostatistics, Experimental Design +16

Consumer Behavior and marketing Action, 6th ed

Henry Assael · 2001 · 108 citations

Business, Marketing, Marketing Management +14

An Empirical Study of Word-of-Mouth Generation and Consumption

Sha Yang, Mantian Hu, Russell S. Winer et al. · Marketing Science · 2012 · 100 citations

Business, Marketing, Marketing Management +17