Concepedia

Henry Assael

HA

Statistics

Publications

25

Citations

1.4K

H-Index

19

Active since

1968

Affiliations

New York University(Current)

University of Southern California

ITT (United States)

Department of Administration

Henry Assael is an author at New York University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessStatisticsInteractive MarketingBehavioral Decision MakingCustomer SatisfactionEconomics

Publications per year

1968–2014

25

Publications

25

Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change

Michael A. Kamins, Henry Assael · Journal of Marketing Research · 1987 · 188 citations

Behavioral Decision Making, Argumentation Analysis, Less Counterargumentation +27

Nonsampling vs. Sampling Errors in Survey Research

Henry Assael, John W. Keon · Journal of Marketing · 1982 · 140 citations

Reliability, Survey (Human Research), Engineering +13

Consumer Behavior and marketing Action, 6th ed

Henry Assael · 2001 · 108 citations

Consumer Preferences, Consumer Decision Making, Consumer Study +7

An Empirical Study of Word-of-Mouth Generation and Consumption

Sha Yang, Mantian Hu, Russell S. Winer et al. · Marketing Science · 2012 · 98 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

Henry Assael · Journal of Advertising Research · 2005 · 96 citations

Digital Marketing, Consumer Research, Problematic Smartphone Use +28

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