Mantian Hu

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan et al. · Journal of Interactive Marketing · 2017 · 257 citations · Full text

Computing, Information Technology, Marketing +17

An Empirical Study of Word-of-Mouth Generation and Consumption

Sha Yang, Mantian Hu, Russell S. Winer et al. · Marketing Science · 2012 · 100 citations

Business, Marketing, Marketing Management +17

Search and Learning at a Daily Deals Website

Mantian Hu, Chu Dang, Pradeep K. Chintagunta · Marketing Science · 2019 · 49 citations

Business, Marketing, Marketing Management +16

Understanding the Social Learning Effect in Contagious Switching Behavior

Mantian Hu, Sha Yang, Daniel Yi Xu · Management Science · 2019 · 25 citations

Social Sciences, Marketing, Marketing Management +11

The “tipping point” feature of social coupons: An empirical investigation

Mantian Hu, Russell S. Winer · International Journal of Research in Marketing · 2016 · 19 citations

Social Sciences, Marketing, Social Psychology +11