Concepedia

Search and Learning at a Daily Deals Website

Mantian Hu, Chu Dang, Pradeep K. Chintagunta

Marketing Science · 2019 · 49 citations · 36 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingWeb AnalyticsConsumer SearchCustomer Behavior AnalyticsInformation SearchOnline Consumer BehaviorRetail Consumer BehaviorSearch SystemsConsumer Behavior AnalysisConsumer Information SearchConsumer Purchase Behavior ModelingOnline Browsing BehaviorOnline SearchPurchase PredictionSearch Engine Shopping Behavior

Abstract

We formulate a dynamic model of search and Dirichlet learning to explain consumer behavior at a daily deal website.

References

36

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