Concepedia

John W. Keon

JW

Statistics

Publications

5

Citations

289

H-Index

5

Active since

1980

Affiliations

New York University(Current)

John W. Keon is an author at New York University specializing in consumer research, business, and management.

Top concepts

BusinessMarketingManagementData ScienceConsumer ResearchBiasStatisticsAdvertisingEngineeringReliability

Publications per year

1980–1983

5

Publications

5

Nonsampling vs. Sampling Errors in Survey Research

Henry Assael, John W. Keon · Journal of Marketing · 1982 · 140 citations

Reliability, Survey (Human Research), Engineering +13

Nonsampling vs. Sampling Errors in Survey Research

Henry Assael, John W. Keon · Journal of Marketing · 1982 · 52 citations

Reliability, Survey (Human Research), Engineering +13

Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference

John W. Keon · Journal of Marketing Research · 1983 · 38 citations

Marketing Analytics, Ad Images, Targeted Advertising +19

The Bargain Value Model and a Comparison of Managerial Implications with the Linear Learning Model

John W. Keon · Management Science · 1980 · 35 citations

Consumer Study, Consumer Research, Buying Behavior +16

Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference

John W. Keon · Journal of Marketing Research · 1983 · 24 citations

Marketing, Advertising, Ad Images +12

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