Concepedia

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, Arun Sharma

Journal of the Academy of Marketing Science · 2008 · 26 citations · 50 references

Open access

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyPerformance MeasurementStrategic MarketingPerformance EvaluationPerformance MeasuresPerformance MetricsProcess Performance MeasurementStrategic Performance ManagementSubsidiary StrategyCascading Performance MetricsCustomer Success MetricsMarketing EfficiencyPerformance Measurement Systems

References

50

Measuring the efficiency of decision making units

A. Charnes, W. W. Cooper, Edwardo L. Rhodes · European Journal of Operational Research · 1978 · 28.7K citations · Full text

Business, Decision Sciences, Performance Management +10

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 4K citations

Business, Marketing, Marketing Management +5

A Procedure for Ranking Efficient Units in Data Envelopment Analysis

Per Kragh Andersen, Niels Christian Petersen · Management Science · 1993 · 3.7K citations

Business, Decision Sciences, Operations Management +17

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey · Journal of Marketing · 1998 · 1.9K citations

Management, Marketing, Marketing Management +17