1
Publications
170
Citations
1
H-Index
2007
Active since
Affiliations
Geroge M. Giaglis is an author at Athens University of Economics and Business specializing in customer satisfaction, business, and interactive marketing.
Top concepts
BusinessMarketingManagementAdvertisingCommunicationMobile MarketingConsumer ResearchMobile AdvertisingPurchase IntentionCustomer Satisfaction
Publications per year
2007–2007
1
1
Rows per page
1–1 of 1