Markus Giesler

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler et al. · Journal of Marketing · 2020 · 1K citations · Full text

Computing, Computer Science, Social Psychology +10

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity

Markus Giesler, Ela Veresiu · Journal of Consumer Research · 2014 · 584 citations

Social Sciences, Economics, Sociology +17

Consumer Gift Systems: Figure 1

Markus Giesler · Journal of Consumer Research · 2006 · 351 citations

Social Sciences, Psychology, Social Psychology +17

Conflict and Compromise: Drama in Marketplace Evolution

Markus Giesler · Journal of Consumer Research · 2008 · 333 citations

Social Sciences, Conflict Studies, Marketing +8

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

Markus Giesler · Journal of Marketing · 2012 · 283 citations

Business, Marketing, Marketing Management +16