Concepedia

Rebecca Walker Reczek

RW

32

Publications

3.1K

Citations

24

H-Index

2009

Active since

Affiliations

The Ohio State University(Current)

The University of Texas at Austin

Vanderbilt University

University of Pittsburgh

Rebecca Walker Reczek is an author at The Ohio State University specializing in marketing, consumer research, and management.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorBehavioral Decision MakingBusinessBehavioral ScienceBehavioral EconomicsConsumer Decision MakingCommunication

Publications per year

2009–2024

32

Publications

32

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler et al. · Journal of Marketing · 2020 · 892 citations · Full text

Artificial Intelligence, Engineering, Consumer Study +17

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren Block, Punam Anand Keller, Beth Vallen et al. · Journal of Public Policy & Marketing · 2016 · 217 citations

Food Loss, Behavioral Decision Making, Food Waste +26

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

Kelly L. Haws, Rebecca Walker Reczek, Kevin L. Sample · Journal of Consumer Research · 2016 · 200 citations

The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Lauren Grewal, Jillian Hmurovic, Cait Lamberton et al. · Journal of Marketing · 2018 · 176 citations · Full text

Self-perception Connection, Consumer Uncertainty, Behavioral Decision Making +21

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek · Journal of Consumer Research · 2016 · 167 citations

Consumer Uncertainty, Digital Marketing, Online Behavior +27

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