Rebecca Walker Reczek

Author

Also Known As

Greg M. Allenby, Rebecca Reczek, Rebecca W. Reczek, Rebecca Walker Naylor, Rebecca Walker Reczek, Reczek, Rebecca Walker

Publications

3.2K

Citations

H-Index

131

Concepts

All Affiliations

The Ohio State University Fisher College The University of Texas at Austin Vanderbilt University University of Pittsburgh

About

Rebecca Walker Reczek is an author at The Ohio State University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	12	600
2	Arts	5	5	281
3	Engineering	3	3	1K
4	Education	1	1	50
5	Health Sciences	1	1	176

Rebecca Walker Reczek

Publications

3.1K

Citations

H-Index

Page 1

	Year	Citations
Consumers and Artificial Intelligence: An Experiential Perspective Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Journal of Marketing Artificial IntelligenceEngineeringConsumer StudyConsumer ResearchAi Adoption	2020	892
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process Lauren Block, Punam Anand Keller, Beth Vallen, Journal of Public Policy & Marketing Food LossBehavioral Decision MakingFood WasteConsumer ResearchAgricultural Economics	2016	217
Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition Kelly L. Haws, Rebecca Walker Reczek, Kevin L. Sample Journal of Consumer Research	2016	200
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce Lauren Grewal, Jillian Hmurovic, Cait Lamberton, Journal of Marketing Self-perception ConnectionConsumer UncertaintyBehavioral Decision MakingSocial PsychologyFood Waste	2018	176
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek Journal of Consumer Research Consumer UncertaintyDigital MarketingOnline BehaviorTargeted AdvertisingConsumer Research	2016	167
Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products Rebecca Walker Reczek, Remi Trudel, Katherine White Journal of Environmental Psychology Sustainable ConsumptionConsumer ChoiceBehavioral Decision MakingEco-friendly ProductsEco-innovation	2018	165
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion Rebecca Walker Reczek, Cait Lamberton, David A. Norton Journal of Marketing Research	2011	149
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion Rebecca Walker Reczek, Cait Lamberton, David A. Norton SSRN Electronic Journal	2010	102
Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings Rebecca Walker Reczek, Cait Lamberton SSRN Electronic Journal Digital MarketingConsumer ResearchBrand StrategyCommunicationOnline Customer Behavior	2012	98
Providers Versus Platforms: Marketing Communications in the Sharing Economy John P. Costello, Rebecca Walker Reczek Journal of Marketing Consumer UncertaintyDigital MarketingConsumer ResearchBusiness ModelsConsumer Engagement	2020	97

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