Rebecca Walker Reczek

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler et al. · Journal of Marketing · 2020 · 1K citations · Full text

Computing, Computer Science, Social Psychology +10

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren Block, Punam Anand Keller, Beth Vallen et al. · Journal of Public Policy & Marketing · 2016 · 226 citations

Social Sciences, Marketing, Psychology +17

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

Kelly L. Haws, Rebecca Walker Reczek, Kevin L. Sample · Journal of Consumer Research · 2016 · 202 citations

Business, Marketing, Nutritional Sciences +17

The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Lauren Grewal, Jillian Hmurovic, Cait Lamberton et al. · Journal of Marketing · 2018 · 187 citations · Full text

Social Sciences, Psychology, Social Psychology +16

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek · Journal of Consumer Research · 2016 · 172 citations

Business, Marketing, Marketing Management +10