Christopher A. Summers

Publications

231

Citations

H-Index

2014

Active since

Affiliations

Christopher A. Summers is an author at Vanderbilt University specializing in advertising effectiveness, consumer decision making, and interactive marketing.

Top concepts

MarketingManagementAdvertisingSocial MediaCommunicationPublic HealthMedia MarketingSocial InfluenceSocial MarketingConsumer Behavior

Publications per year

2014–2016

Publications

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek · Journal of Consumer Research · 2016 · 167 citations

Consumer Uncertainty, Digital Marketing, Online Behavior +27

Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes

Rebecca Walker Reczek, Kelly L. Haws, Christopher A. Summers · Journal of Consumer Research · 2014 · 64 citations

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