Concepedia

Author

Christopher A. Summers

Vanderbilt University

Also Known As

Christopher A. SUMMERS, Christopher A. Summers, Christopher Summers

7

Publications

235

Citations

3

H-Index

20

Concepts

All Affiliations

Vanderbilt University
CA

About

Christopher A. Summers is an author at Vanderbilt University specializing in advertising effectiveness, consumer decision making, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

1

167

2

Public Health

1

1

167

3

Behavioral Sciences

1

1

167

4

Communication

1

1

167

5

Marketing

1

1

167

Christopher A. Summers

×

2

Publications

231

Citations

2

H-Index

YearCitations

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek

Journal of Consumer Research

2016

167

Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes

Rebecca Walker Reczek, Kelly L. Haws, Christopher A. Summers

Journal of Consumer Research

2014

64

Page 1