Concepedia
Statistics
Publications
4
Citations
379
H-Index
Active since
2018
Affiliations
Erasmus University Rotterdam(Current)
Rotterdam University of Applied Sciences
Tulane University
Eugina Leung is an author at Erasmus University Rotterdam specializing in marketing, consumer needs, and consuming identities.
Publications per year
2018–2022
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 268 citations
Business, Marketing, Marketing Management +14
MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR
Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 46 citations · Full text
Preference for Material Products in Identity‐Based Consumption
Eugina Leung, Maria Cristina Cito, Gabriele Paolacci et al. · Journal of Consumer Psychology · 2021 · 33 citations · Full text
Social Sciences, Behavioral Sciences, Marketing +14
Consumer preference for formal address and informal address from warm brands and competent brands
Eugina Leung, Anne‐Sophie I. Lenoir, Stefano Puntoni et al. · Journal of Consumer Psychology · 2022 · 32 citations
Business, Marketing, Marketing Management +10
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