Concepedia

Eugina Leung

EL

4

Publications

354

Citations

4

H-Index

2018

Active since

Affiliations

Erasmus University Rotterdam(Current)

Rotterdam University of Applied Sciences

Tulane University

Eugina Leung is an author at Erasmus University Rotterdam specializing in interactive marketing, behavioral decision making, and behavioral economics.

ORCID

Top concepts

Publications per year

2018–2022

4

Publications

4

Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior

Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 251 citations

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MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR

Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 46 citations · Full text

Preference for Material Products in Identity‐Based Consumption

Eugina Leung, Maria Cristina Cito, Gabriele Paolacci et al. · Journal of Consumer Psychology · 2021 · 29 citations · Full text

Consumer preference for formal address and informal address from warm brands and competent brands

Eugina Leung, Anne‐Sophie I. Lenoir, Stefano Puntoni et al. · Journal of Consumer Psychology · 2022 · 28 citations

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