Maria Cristina Cito is an author at Bocconi University specializing in consumer decision making, performing arts, and brand management.
Top concepts
ArtsEmotionTheatreBrandingBusinessMarketingManagementArts MarketingBrand StrategyPerforming Arts
Publications per year
2014–2021
2
2
Preference for Material Products in Identity‐Based Consumption
Eugina Leung, Maria Cristina Cito, Gabriele Paolacci et al. · Journal of Consumer Psychology · 2021 · 29 citations · Full text
Rows per page
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