Concepedia

Gabriele Troilo

GT

11

Publications

1.2K

Citations

11

H-Index

2006

Active since

Affiliations

Bocconi University(Current)

Cardiff University

Universitat Autònoma de Barcelona

Gabriele Troilo is an author at Bocconi University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchConsumer BehaviorMarketing ManagementStrategic ManagementCustomer SatisfactionFashion

Publications per year

2006–2020

11

Publications

11

The joint contribution of marketing and sales to the creation of superior customer value

Paolo Guenzi, Gabriele Troilo · Journal of Business Research · 2006 · 204 citations

Customer Satisfaction, Relationship Marketing, Joint Contribution +12

More Innovation with Less? A Strategic Contingency View of Slack Resources, Information Search, and Radical Innovation

Gabriele Troilo, Luigi M. De Luca, Kwaku Atuahene‐Gima · Journal of Product Innovation Management · 2013 · 195 citations

Innovation Adoption, Education, Innovation Management +17

How and when do big data investments pay off? The role of marketing affordances and service innovation

Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo et al. · Journal of the Academy of Marketing Science · 2020 · 189 citations · Full text

Developing marketing capabilities for customer value creation through Marketing–Sales integration

Paolo Guenzi, Gabriele Troilo · Industrial Marketing Management · 2006 · 166 citations

Customer Experience, Customer Satisfaction, Marketing Capabilities +9

Linking Data‐Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions

Gabriele Troilo, Luigi M. De Luca, Paolo Guenzi · Journal of Product Innovation Management · 2017 · 108 citations

Service Innovation, Innovation Adoption, Big Data Analytics +20

Rows per page

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