Bart de Langhe

Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings

Bart de Langhe, Philip M. Fernbach, Donald R. Lichtenstein · Journal of Consumer Research · 2015 · 320 citations

Business, Marketing, Marketing Management +15

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer · Journal of Consumer Research · 2008 · 246 citations · Full text

Business, Linguistics, Marketing +17

The effects of process and outcome accountability on judgment process and performance

Bart de Langhe, Stijn M. J. van Osselaer, Berend Wierenga · Organizational Behavior and Human Decision Processes · 2011 · 81 citations

Business, Performance Management, Performance Assessment +12

The Anchor Contraction Effect in International Marketing Research

Bart de Langhe, Stefano Puntoni, Daniel Fernandes et al. · Journal of Marketing Research · 2011 · 63 citations · Full text

Business, Marketing, Marketing Management +8

Leveraging Digital Advertising Platforms for Consumer Research

Michael Braun, Bart de Langhe, Stefano Puntoni et al. · Journal of Consumer Research · 2024 · 40 citations · Full text

Business, Marketing, Marketing Management +8