Statistics
Publications
38
Citations
9.4K
H-Index
30
Active since
2002
Nikolaus Franke is an author at Vienna University of Economics and Business specializing in innovation, management, and innovation management.
Publications per year
2002–2023
38
38
The “I Designed It Myself” Effect in Mass Customization
Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Management Science · 2009 · 754 citations
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