Concepedia

Peter N. Golder

PN

20

Publications

3.6K

Citations

18

H-Index

1993

Active since

Affiliations

New York University(Current)

University of Florida

University of Southern California

Dartmouth College

Peter N. Golder is an author at New York University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchBusiness StrategyStrategic ManagementEconomicsConsumer BehaviorBusiness AnalyticsMarketing Analytics

Publications per year

1993–2022

20

Publications

20

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis · Journal of Marketing Research · 1993 · 675 citations

Pioneer Advantage, Market Share Advantages, Positioning (Marketing) +12

What is Quality? An Integrative Framework of Processes and States

Peter N. Golder, Debanjan Mitra, Christine Moorman · Journal of Marketing · 2012 · 516 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +22

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis · Journal of Marketing Research · 1993 · 438 citations

Marketing, Pioneer Advantage, Market Pioneers +13

Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables

Peter N. Golder, Gerard J. Tellis · Marketing Science · 1997 · 318 citations

Marketing Analytics, Consumer Research, Growth Rate Relative +19

Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability

Peter N. Golder · Journal of Marketing Research · 2000 · 294 citations

Marketing Analytics, Economics, Historical Method +11

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