Concepedia
Statistics
Publications
9
Citations
1.1K
H-Index
Active since
1996
Affiliations
Saint Mary's College of California(Current)
Point University
Washington State University Tri-Cities
National University of Singapore
University of Canterbury
Saroja Subrahmanyan is an author at Saint Mary's College of California specializing in marketing, business, and economics.
Top concepts
MarketingBusinessEconomicsManagementEngineeringSustainabilityConsumer ResearchSustainable DevelopmentDynamic PricingConsumer Culture
Publications per year
1996–2020
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Marcus Phipps, Lucie K. Ozanne, Michael G. Luchs et al. · Journal of Business Research · 2012 · 400 citations
Sustainable Consumption, Engineering, Social Cognitive Framework +9
Integrated approach to understanding consumer behavior at bottom of pyramid
Saroja Subrahmanyan, J. Tomas Gomez‐Arias · Journal of Consumer Marketing · 2008 · 229 citations
Customer Satisfaction, Behavioral Decision Making, Understanding Consumer Behavior +22
Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers
Michael G. Luchs, Rebecca Walker Naylor, Randall L. Rose et al. · W&M Publish (College of William & Mary) · 2011 · 97 citations · Full text
Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective
Saroja Subrahmanyan · Journal of Product & Brand Management · 2004 · 90 citations
Consumer Uncertainty, Product Type, Consumer Research +20
Sustainable consumption: Introspecting across multiple lived cultures
Catherine Banbury, Robert Stinerock, Saroja Subrahmanyan · Journal of Business Research · 2012 · 72 citations
Culture, Sustainable Consumption, Engineering +6
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