Concepedia

J. Tomas Gomez‐Arias

JT

Statistics

Publications

6

Citations

341

H-Index

6

Active since

2007

Affiliations

Saint Mary's College of California(Current)

J. Tomas Gomez‐Arias is an author at Saint Mary's College of California specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchArtsAdvertisingBusiness StrategyConsumer BehaviorCustomer SatisfactionInteractive Marketing

Publications per year

2007–2021

6

Publications

6

Integrated approach to understanding consumer behavior at bottom of pyramid

Saroja Subrahmanyan, J. Tomas Gomez‐Arias · Journal of Consumer Marketing · 2008 · 229 citations

Customer Satisfaction, Behavioral Decision Making, Understanding Consumer Behavior +22

Why do leading brand manufacturers supply private labels?

J. Tomas Gomez‐Arias, Laurentino Bello‐Acebron · Journal of Business and Industrial Marketing · 2008 · 51 citations

Marketing, Advertising, Consumer Uncertainty +15

Initial reference customer selection for high technology products

J. Tomas Gomez‐Arias, Juan P. Montermoso · Management Decision · 2007 · 20 citations

Customer Experience, Customer Satisfaction, Customer Profiling +17

Segmentation of infrequent performing arts consumers

Eric Kolhede, J. Tomas Gomez‐Arias · Arts and the Market · 2016 · 15 citations

Music, Entertainment Marketing, Consumer Motivation +24

BEYOND MONETIZATION: CREATING VALUE THROUGH ONLINE SOCIAL NETWORKS

J. Tomas Gomez‐Arias, Larisa Genin · Int. J. Electron. Bus. Manag. · 2009 · 14 citations

Digital Marketing, Communication, Computational Social Science +17

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