Anthony C. Koh

Relationships among Organisational Characteristics,Marketing Strategy and Export Performance

Anthony C. Koh · International Marketing Review · 1991 · 151 citations

Business, International Business, Marketing +16

Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

Iryna Pentina, Anthony C. Koh, Thuong T. Le · International Journal of Internet Marketing and Advertising · 2012 · 102 citations

Management, Marketing, Marketing Management +13

Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers

Anthony C. Koh, Robert A. Robicheaux · Journal of Business Research · 1988 · 84 citations

Business, Marketing, Marketing Management +16

Consumer culture brand positioning strategies: an experimental investigation

Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo · Journal of Product & Brand Management · 2011 · 69 citations

Business, Marketing, Marketing Management +17

Exploring social media marketing strategies in SMEs

Iryna Pentina, Anthony C. Koh · International Journal of Internet Marketing and Advertising · 2012 · 50 citations

Business, Marketing, Marketing Management +9