Concepedia
Statistics
Publications
41
Citations
3.7K
H-Index
30
Active since
2007
Affiliations
University of Toledo(Current)
Weber State University
University of North Texas
Sacred Heart University
University of Houston - Clear Lake
Iryna Pentina is an author at University of Toledo specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingArtsCommunicationSocial MediaConsumer BehaviorDigital MarketingCustomer Satisfaction
Publications per year
2007–2024
Exploring relationship development with social chatbots: A mixed-method study of replika
Iryna Pentina, Tyler Hancock, Tianling Xie · Computers in Human Behavior · 2022 · 322 citations
Social Chatbots, Conversational User Interface, Relationship Development +13
Mobile payments adoption by US consumers: an extended TAM
Ainsworth Anthony Bailey, Iryna Pentina, Aditya Shankar Mishra et al. · International Journal of Retail & Distribution Management · 2017 · 297 citations
Consumer Uncertainty, Innovation Adoption, Digital Marketing +23
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Iryna Pentina, Véronique Guilloux, Anca C. Micu · Journal of Advertising · 2018 · 283 citations
Customer Satisfaction, Digital Marketing, Consumer Research +19
From “information” to “knowing”: Exploring the role of social media in contemporary news consumption
Iryna Pentina, Monideepa Tarafdar · Computers in Human Behavior · 2014 · 246 citations
Media Institutions, Media Studies, “ Information ” +13
Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison
Iryna Pentina, Lixuan Zhang, Hatem Bata et al. · Computers in Human Behavior · 2016 · 202 citations
Privacy Management, Mobile Marketing, Social Media +11
1–5 of 41