Concepedia

Iryna Pentina

IP

41

Publications

3.7K

Citations

30

H-Index

2007

Active since

Affiliations

University of Toledo(Current)

Weber State University

University of North Texas

Sacred Heart University

University of Houston - Clear Lake

Iryna Pentina is an author at University of Toledo specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingArtsCommunicationSocial MediaConsumer BehaviorDigital MarketingCustomer Satisfaction

Publications per year

2007–2024

41

Publications

41

Exploring relationship development with social chatbots: A mixed-method study of replika

Iryna Pentina, Tyler Hancock, Tianling Xie · Computers in Human Behavior · 2022 · 322 citations

Social Chatbots, Conversational User Interface, Relationship Development +13

Mobile payments adoption by US consumers: an extended TAM

Ainsworth Anthony Bailey, Iryna Pentina, Aditya Shankar Mishra et al. · International Journal of Retail & Distribution Management · 2017 · 297 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +23

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

Iryna Pentina, Véronique Guilloux, Anca C. Micu · Journal of Advertising · 2018 · 283 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

From “information” to “knowing”: Exploring the role of social media in contemporary news consumption

Iryna Pentina, Monideepa Tarafdar · Computers in Human Behavior · 2014 · 246 citations

Media Institutions, Media Studies, “ Information ” +13

Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison

Iryna Pentina, Lixuan Zhang, Hatem Bata et al. · Computers in Human Behavior · 2016 · 202 citations

Privacy Management, Mobile Marketing, Social Media +11

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