Concepedia

Anca C. Micu

AC

6

Publications

488

Citations

6

H-Index

2008

Active since

Affiliations

Sacred Heart University(Current)

University of Toledo

Anca C. Micu is an author at Sacred Heart University specializing in management, marketing, and communication.

Top concepts

MarketingManagementCommunicationBrand AwarenessMarketing CommunicationArtsMedia MarketingBrand DevelopmentConsumer ResearchInteractive Marketing

Publications per year

2008–2019

6

Publications

6

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

Iryna Pentina, Véronique Guilloux, Anca C. Micu · Journal of Advertising · 2018 · 283 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Measurable Emotions: How Television Ads Really Work

Anca C. Micu, Joseph T. Plummer · Journal of Advertising Research · 2010 · 122 citations

Advertising Objectives, Affective Design, Targeted Advertising +25

The Shape of Marketing Research in 2021

Anca C. Micu, Kim Dedeker, Ian Lewis et al. · Journal of Advertising Research · 2011 · 27 citations

Media Marketing, Management, Marketing Communication +5

Leveraging News and Advertising to Introduce New Brands on the Web

Anca C. Micu, Esther Thorson · Journal of Interactive Advertising · 2008 · 24 citations

Digital Marketing, Targeted Advertising, Brand Strategy +21

Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads

Anca C. Micu, Iryna Pentina · Internet Research · 2015 · 18 citations

Search Engine Optimization, Digital Marketing, Search Goods Online +27

Rows per page

1–5 of 6