Concepedia

Véronique Guilloux

VG

Statistics

Publications

4

Citations

403

H-Index

4

Active since

2004

Affiliations

Université Paris-Est Créteil(Current)

Université d'Angers

Véronique Guilloux is an author at Université Paris-Est Créteil specializing in business, franchise management, and marketing management.

Publications per year

2004–2018

4

Publications

4

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

Iryna Pentina, Véronique Guilloux, Anca C. Micu · Journal of Advertising · 2018 · 288 citations

Business, Marketing, Marketing Management +16

How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions

Véronique Guilloux, Claire Gauzente, Michel Kalika et al. · Journal of Small Business Management · 2004 · 63 citations · Full text

Law, French, Franchise Law +2

Digital business reporting standards: mapping the battle in France

Véronique Guilloux, Joanne Locke, Alan Lowe · European Journal of Information Systems · 2012 · 39 citations · Full text

Business, Accountancy, Management Information Systems +11

How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

Véronique Guilloux, Nathalie Dubost, Michel Kalika et al. · International Journal of Entrepreneurship and Small Business · 2008 · 13 citations

Business, Marketing, Marketing Management +10

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