Concepedia

Claire Gauzente

CG

13

Publications

412

Citations

12

H-Index

1999

Active since

Affiliations

Université d'Angers(Current)

École Supérieure de Commerce de Rennes

Nantes Université

Laboratoire d'Economie et de Management de Nantes Atlantique

Business France

Claire Gauzente is an author at Université d'Angers specializing in marketing, management, and consumer research.

Top concepts

Publications per year

1999–2020

13

Publications

13

How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions

Véronique Guilloux, Claire Gauzente, Michel Kalika et al. · Journal of Small Business Management · 2004 · 63 citations · Full text

Web merchants’ privacy and security statements: how reassuring are they for consumers? A two-sided approach

Claire Gauzente · 2004 · 59 citations

Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers

Claire Gauzente, Yves Roy · Journal of Retailing and Consumer Services · 2011 · 47 citations

, , +15

Comparing market orientation scales: A content analysis

Claire Gauzente · 1999 · 47 citations

“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Cälin Gurǎu, Ashok Ranchhod, Claire Gauzente · Journal of Consumer Marketing · 2003 · 43 citations

, , +23

Rows per page

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