Yves Roy

Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers

Claire Gauzente, Yves Roy · Journal of Retailing and Consumer Services · 2011 · 47 citations

Keyword Campaigns, Click Behavior, Message Content +15

Validation of 2 New Measures of Continuity of Care Based on Year-to-Year Follow-up With Known Providers of Health Care

Pierre Tousignant, Mamadou Diop, Michel Fournier et al. · The Annals of Family Medicine · 2014 · 25 citations · Full text

Brand typicality impact on brand imitations evaluation and categorization

André Le Roux, Marinette Thébault, Yves Roy et al. · Journal of Product & Brand Management · 2016 · 23 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +17

Do product category and consumers’ motivations profiles matter regarding counterfeiting?

André Le Roux, Marinette Thébault, Yves Roy · Journal of Product & Brand Management · 2019 · 19 citations · Full text

Consumer Uncertainty, Product Labeling, Behavioral Decision Making +19

Catalan's Equation Has No New Solution with Either Exponent Less Than 10651

Maurice Mignotte, Yves Roy · Experimental Mathematics · 1995 · 17 citations

Obvious Solution 9, Analytic Number Theory, Analytic Combinatorics +4