André Le Roux

Hydration of ordinary Portland cement and calcium sulfoaluminate cement blends

Romain Trauchessec, Jean-Michel Mechling, André Lecomte et al. · Cement and Concrete Composites · 2014 · 262 citations

Materials Science, Ordinary Portland Cement, Chemical Engineering +6

A typology of brand counterfeiting and imitation based on a semiotic approach

André Le Roux, François Bobrie, Marinette Thébault · Journal of Business Research · 2015 · 52 citations

Marketing, Semiotic Approach, Culture +13

Impact of anhydrite proportion in a calcium sulfoaluminate cement and Portland cement blend

Romain Trauchessec, Jean-Michel Mechling, André Lecomte et al. · Advances in Cement Research · 2014 · 35 citations

Engineering, Cement Manufacture, Mineral Processing +17

Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

Catherine Viot, André Le Roux, Florence Krémer · Recherche et Applications en Marketing (English Edition) · 2014 · 29 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Relevant Motivations +18

Sulfoaluminate cement behaviours in carbon dioxide, warm and moist environments

Jean-Michel Mechling, André Lecomte, André Le Roux et al. · Advances in Cement Research · 2013 · 23 citations

Materials Science, Carbon Sequestration, Cementation +14