Concepedia
Statistics
Publications
3
Citations
85
H-Index
Active since
2015
Affiliations
Université de Poitiers(Current)
Centre d'Etudes et de Recherches Appliquées à la Gestion
François Bobrie is an author at Université de Poitiers specializing in business, marketing, and brand equity.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessConsumer ResearchCultureFashionBranding
Publications per year
2015–2018
A typology of brand counterfeiting and imitation based on a semiotic approach
André Le Roux, François Bobrie, Marinette Thébault · Journal of Business Research · 2015 · 52 citations
Marketing, Semiotic Approach, Culture +13
Brand typicality impact on brand imitations evaluation and categorization
André Le Roux, Marinette Thébault, Yves Roy et al. · Journal of Product & Brand Management · 2016 · 23 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands
François Bobrie · Recherche et Applications en Marketing (English Edition) · 2018 · 10 citations
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