Concepedia

Catherine Viot

CV

7

Publications

404

Citations

7

H-Index

2010

Active since

Affiliations

Université de Bordeaux(Current)

Université Claude Bernard Lyon 1

Institut Régional d’Administration de Lille

Catherine Viot is an author at Université de Bordeaux specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchBrand EquityBrand ManagementConsumer BehaviorBrandingBrand StrategyBrand Awareness

Publications per year

2010–2020

7

Publications

7

How store brands build retailer brand image

Florence Krémer, Catherine Viot · International Journal of Retail & Distribution Management · 2012 · 100 citations · Full text

Brand Strategy, Consumer Research, Brand Loyalty +16

Employer brand equity effects on employees well-being and loyalty

Laïla Benraïss-Noailles, Catherine Viot · Journal of Business Research · 2020 · 92 citations · Full text

Employee Attitude, Brand Equity, Management +5

Subjective knowledge, product attributes and consideration set: a wine application

Catherine Viot · International Journal of Wine Business Research · 2012 · 59 citations · Full text

Customer Satisfaction, Cs Focus, Important Attributes +23

The Link Between Benevolence and Well-Being in the Context of Human-Resource Marketing

Catherine Viot, Laïla Benraïss-Noailles · Journal of Business Ethics · 2018 · 45 citations · Full text

Job Satisfaction, Customer Satisfaction, Life Satisfaction +11

Can brand identity predict brand extensions' success or failure?

Catherine Viot · Journal of Product & Brand Management · 2011 · 42 citations

Marketing, Brand Identity, Brand Equity +15

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