1
Publications
27
Citations
1
H-Index
2011
Active since
Affiliations
Kantar Health (United States)(Current)
Kim Dedeker is an author at Kantar Health (United States) specializing in marketing insights, management, and consumer behavior.
Top concepts
MarketingManagementMedia MarketingConsumer BehaviorMarketing InsightsIntegrated MarketingMarketing Communication
Publications per year
2011–2011
1
1
The Shape of Marketing Research in 2021
Anca C. Micu, Kim Dedeker, Ian Lewis et al. · Journal of Advertising Research · 2011 · 27 citations
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