Statistics
Publications
14
Citations
2K
H-Index
13
Active since
1971
Affiliations
Creative Technology (Singapore)(Current)
Joseph T. Plummer is an author at Creative Technology (Singapore) specializing in marketing, business, and advertising.
Publications per year
1971–2011
14
14
How Personality Makes a Difference
Joseph T. Plummer · Journal of Advertising Research · 2000 · 689 citations
Business, Marketing, Psychology +16
The Concept and Application of Life Style Segmentation
Joseph T. Plummer · Journal of Marketing · 1974 · 626 citations
The Concept and Application of Life Style Segmentation
Joseph T. Plummer · Journal of Marketing · 1974 · 125 citations
Measurable Emotions: How Television Ads Really Work
Anca C. Micu, Joseph T. Plummer · Journal of Advertising Research · 2010 · 123 citations
Business, Marketing, Psychology +17
Life Style Patterns and Commercial Bank Credit Card Usage
Joseph T. Plummer · Journal of Marketing · 1971 · 101 citations
1–5 of 14