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The Concept and Application of Life Style Segmentation
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EngineeringConsumer ResearchShape AnalysisUser SegmentationImage AnalysisPattern RecognitionLife Style PatternsManagementMarketing CommunicationEdge DetectionLife Style SegmentationMarket SegmentationEconomicsMachine VisionMarketing TheoryMarketingAdvertisingComputer VisionInteractive MarketingBusinessAudience SegmentationImage SegmentationMarketing Strategy
A new dimension for market segmentation has emerged by combining lifestyle patterns with traditional market segmentation. The article aims to explain the theory of lifestyle segmentation and its current and potential applications. The authors first review the two components—lifestyle patterns and market segmentation—before outlining the combined system’s applications. Lifestyle segmentation has proven useful for marketing and advertising planning.
A NEW dimension for segmenting markets has been developed in recent years. This new method, called life style segmentation, has been useful for marketing and advertising planning. The purpose of this article is to describe the theory behind life style segmentation and discuss how it has been and can be applied. Life style segmentation is the marriage of two concepts into a single system. One of the concepts is life style patterns and the other is market segmentation. In order to discuss the uses of life style segmentation, it is important first to examine briefly each component of the system and then the uses of the total system.