Ainsworth Anthony Bailey

Mobile payments adoption by US consumers: an extended TAM

Ainsworth Anthony Bailey, Iryna Pentina, Aditya Shankar Mishra et al. · International Journal of Retail & Distribution Management · 2017 · 297 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +23

Consumer Awareness and Use of Product Review Websites

Ainsworth Anthony Bailey · Journal of Interactive Advertising · 2005 · 145 citations

Customer Satisfaction, Consumer Research, Communication +16

GREEN consumption values and Indian consumers’ response to marketing communications

Ainsworth Anthony Bailey, Aditya Shankar Mishra, Mojisola F. Tiamiyu · Journal of Consumer Marketing · 2016 · 134 citations

Green Marketing, Consumer Study, Agricultural Economics +20

The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship

Ainsworth Anthony Bailey, Faisal A. Albassami, Soad Abdullah Almeshal · International Journal of Bank Marketing · 2016 · 133 citations

Employee Involvement, Customer Satisfaction, Job Satisfaction +14

Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions

Iryna Pentina, Ainsworth Anthony Bailey, Lixuan Zhang · Journal of Marketing Communications · 2015 · 127 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +25