Concepedia

Aditya Shankar Mishra

AS

13

Publications

977

Citations

12

H-Index

2014

Active since

Affiliations

University of Toledo(Current)

Indian Institute of Management Ranchi

ICFAI Business School

ICFAI Foundation for Higher Education

Indian Institute of Management Udaipur

Aditya Shankar Mishra is an author at University of Toledo specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand ManagementBrandingBrand StrategyMarketing CommunicationArts

Publications per year

2014–2023

13

Publications

13

Mobile payments adoption by US consumers: an extended TAM

Ainsworth Anthony Bailey, Iryna Pentina, Aditya Shankar Mishra et al. · International Journal of Retail & Distribution Management · 2017 · 297 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +23

GREEN consumption values and Indian consumers’ response to marketing communications

Ainsworth Anthony Bailey, Aditya Shankar Mishra, Mojisola F. Tiamiyu · Journal of Consumer Marketing · 2016 · 134 citations

Green Marketing, Consumer Study, Agricultural Economics +20

Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

Aditya Shankar Mishra, Subhadip Roy, Ainsworth Anthony Bailey · Psychology and Marketing · 2015 · 124 citations

Ad Believability, Consumer Research, Brand Strategy +22

Antecedents of consumers’ engagement with brand-related content on social media

Aditya Shankar Mishra · Marketing Intelligence & Planning · 2019 · 104 citations

Digital Marketing, Consumer Research, Brand Strategy +19

Green advertising receptivity: An initial scale development process

Ainsworth Anthony Bailey, Aditya Shankar Mishra, Mojisola F. Tiamiyu · Journal of Marketing Communications · 2014 · 78 citations

Customer Satisfaction, Green Marketing, Greenwashing +17

Rows per page

1–5 of 13