Concepedia
Statistics
Publications
44
Citations
1.6K
H-Index
26
Active since
2006
Affiliations
Indian Institute of Management Udaipur(Current)
Indian Institute of Management Ahmedabad
Mudra Institute of Communications Ahmedabad
ICFAI Business School
Ahmedabad University
Subhadip Roy is an author at Indian Institute of Management Udaipur specializing in marketing, management, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorAdvertisingBrand StrategyBrand AwarenessBrand ManagementCelebrity Endorsement
Publications per year
2006–2024
Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context
Aditya Shankar Mishra, Subhadip Roy, Ainsworth Anthony Bailey · Psychology and Marketing · 2015 · 124 citations
Ad Believability, Consumer Research, Brand Strategy +22
Service quality versus service experience: An empirical examination of the consequential effects in B2B services
Subhadip Roy, S. Sreejesh, Sandhya Bhatia · Industrial Marketing Management · 2019 · 105 citations
Customer Satisfaction, Business-to-business Research, Service Quality +10
Effects of customer experience across service types, customer types and time
Subhadip Roy · Journal of Services Marketing · 2018 · 84 citations
Customer Experience, Customer Satisfaction, Customer Types +15
Celebrity endorsements in destination marketing: A three country investigation
Subhadip Roy, Wioleta Dryl, Luciana de Araújo Gil · Tourism Management · 2020 · 84 citations
Destination Marketing, Management, Business +5
Understanding meaning transfer in celebrity endorsements: a qualitative exploration
Varsha Jain, Subhadip Roy · Qualitative Market Research An International Journal · 2016 · 72 citations
Consumer Research, Brand Strategy, Communication +19
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