Concepedia

Subhadip Roy

SR

44

Publications

1.6K

Citations

26

H-Index

2006

Active since

Affiliations

Indian Institute of Management Udaipur(Current)

Indian Institute of Management Ahmedabad

Mudra Institute of Communications Ahmedabad

ICFAI Business School

Ahmedabad University

Subhadip Roy is an author at Indian Institute of Management Udaipur specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorAdvertisingBrand StrategyBrand AwarenessBrand ManagementCelebrity Endorsement

Publications per year

2006–2024

44

Publications

44

Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

Aditya Shankar Mishra, Subhadip Roy, Ainsworth Anthony Bailey · Psychology and Marketing · 2015 · 124 citations

Ad Believability, Consumer Research, Brand Strategy +22

Service quality versus service experience: An empirical examination of the consequential effects in B2B services

Subhadip Roy, S. Sreejesh, Sandhya Bhatia · Industrial Marketing Management · 2019 · 105 citations

Customer Satisfaction, Business-to-business Research, Service Quality +10

Effects of customer experience across service types, customer types and time

Subhadip Roy · Journal of Services Marketing · 2018 · 84 citations

Customer Experience, Customer Satisfaction, Customer Types +15

Celebrity endorsements in destination marketing: A three country investigation

Subhadip Roy, Wioleta Dryl, Luciana de Araújo Gil · Tourism Management · 2020 · 84 citations

Destination Marketing, Management, Business +5

Understanding meaning transfer in celebrity endorsements: a qualitative exploration

Varsha Jain, Subhadip Roy · Qualitative Market Research An International Journal · 2016 · 72 citations

Consumer Research, Brand Strategy, Communication +19

Rows per page

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